Cialis, Cymbalta Lead 2008’s Most Recalled Drug Ads

NEW YORK, March 31, 2009--Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company.

The ranking revealed that a spot for Eli’s Cialis was the most often recalled new pharmaceutical ad 2008.  The ad was recalled by viewers at a rate 55% greater than the average based on all new prescription drug ads launched over the past year.  The erectile dysfunction drug ad features a couple interrupted from an intimate moment by a surprise visit from their daughter.

“Prescription drug and vaccine advertisers have learned to adjust to the obstacles that they encountered back in 2007,” said Fariba Zamaniyan, Senior Vice President of the Healthcare practice at Nielsen IAG. “They’ve found a way to deliver more memorable ads that resonate with the audience.”

To see the blog posting and video, go to http://blog.nielsen.com/nielsenwire/

Source: The Nielsen Company

Posted: March 2009


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