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Centron Wins Agency Of Record Assignments From Strativa

NEW YORK – October 22, 2009 – Centron, a medical communications company, is pleased to announce that they have been awarded two agency-of-record assignments from Strativa Pharmaceuticals, a division of Par Pharmaceutical, Inc. Says Marcia McLaughlin, President of Centron, “We are very excited to work with Strativa on NASCOBAL® (Cyanocobalamin, USP) Nasal Spray and a new product in development.”

Joining Centron during this phase of growth are Christian Wood as SVP, Management Supervisor; Marylou Capes as SVP, Associate Creative Director; Veronica Warman as VP Creative Group Supervisor; Anupama Bhoopathy as Senior Account Executive; and Alicia Case as Senior Copywriter.

“Our strategic partnership with Strativa and the additions to our internal team mark an important milestone for Centron,” says Marcia McLaughlin. “We look forward to continued momentum and growth.”

About Centron Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas. The Centron staff has over 200 years of combined pharmaceutical experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company and is based in New York, NY. Learn more about Centron at www.centroncom.com<http://www.centroncom.com/>

About HealthSTAR Communications, Inc. HealthSTAR Communications is one of the largest marketing services networks in the industry. Its 12 integrated and complementary divisions provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies have worked with over 96 different pharmaceutical and healthcare manufacturers representing over 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers and managers. The company is privately held and based in Mahwah, NJ. Learn more about HealthSTAR Communications at www.healthstarcom.com

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Dave Schemelia

David E. Schemelia Sr. Vice President / Media Director HealthStar Public Relations 902 Broadway, 11th Fl New York, NY 10010 (o) 646-722-8819 (c) 609-468-9325 dschemelia@healthstarpr.com

Posted: October 2009


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