Canon Communications to Launch New Event for Drug and Medical Device Marketing
PharmaMed Marketing & Media is unique in the nation in that it addresses the complete spectrum of healthcare product marketing-pharmaceutical and medical. The multiple track conference program presents topics of special interest to drug and medical product marketers and executives such as regulatory compliance in ad campaigns, best practices for electronic media, case studies of major new product launches, package design and more. The 100 exhibitor exposition will include healthcare communications companies, marketing services providers, marketing research firms, graphic design agencies, package designers, law firms, public relations/marketing agencies, and major consumer publications.
Commenting on the announcement, Kevin O'Keefe, Senior Vice-President for Canon's Events division said "Pharmaceutical and medical device companies will spend in excess of $36 Billion in advertising campaigns this year. The PharmaMed Marketing & Media conference will provide healthcare marketing professionals with the high-value information they need, while the expo will be the industry showcase of the leading marketing service providers to this fast expanding sector."
About Canon Communications
Canon Communications LLC, a portfolio company of Apprise Media LLC, is the leading publisher, trade show producer, and digital media company for the world's $3 trillion advanced, technology-based manufacturing industry, including medical device, packaging, design engineering, process technology, automated assembly, electronics, quality control, and plastics processing. Further information about Canon's business-to-business publications, trade shows, and digital media is available at www.cancom.com.
Dan Cutrone, 310-445-4200
Posted: January 2008