Cadient launches updated analytics platform
Cadient Group has unveiled the next generation of its insights and analytics solution Reveal. The solution is a proprietary SaaS business intelligence solution that is engineered to simplify the data analysis and interpretation process for key decision makers in a company. According to Cadient Group leaders, Reveal allows businesses to gather brand and competitive multichannel data—including social, web, advertising, mobile, and search—while enabling users to democratize and socialize key findings within an organization.
Some of the key enhancements in the latest Reveal release include how insight authoring now has an “attachment” feature that provides supporting details with an observation as well as a new resource library that offers a searchable, central repository for teams to share saved reports, insight attachments, or documents of any kind. In addition, the latest release of Reveal can recognize when new insights are available with visual cues on data visualizations that have recent observations posted.
“Reveal focuses on marketing channels including Websites, social media outlets (Facebook, Twitter, YouTube), mobile (mobile websites and apps), advertising (offline, banner ads, emails, and paid search), and search,” says Bryan Hill, chief technology officer at Cadient Group. “The data available within these channels includes metrics and information on competitive properties, allowing marketing teams to gain a comprehensive view of how their marketing campaigns are working in real-time and relative to the competition. Additional data sources, such as eDetailing data and SFA/CRM data, as well as external sources from providers like Data.gov can be integrated through the Reveal data exchange.”
The Reveal console is vital to the present day business world, Hill says. “The system of gathering, analyzing, and making use of data in business today is broken,” he told Med Ad News. “Systems for collecting data as well as the people who monitor, analyze, and make decisions based on the data are separated either due to technical or organizational differences. Cadient saw an opportunity to make things simpler - bring all the data together in one place, focus on the metrics and data that matter, visualize the data in a way that folks outside the analytics team could make sense of it and provide access to key stakeholders from the cubicle all the way to the board room.”
Posted: August 2013