Medical Term:
substantivity
Pronunciation: sŭb-stan-tiv′i-tē
Definition: Term comprising the adherent qualities of a sunscreen and its ability to be retained after the skin is exposed to water and perspiration. Persistence of effect of a topically applied drug or cosmetic, determined by the degree of physical and chemical bonding to the surface; resistance to removal or inactivation by sweating, swimming, bathing, and friction, among other factors.
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Examples: glitazone, GI cocktail, etc.
