reinforcer
Pronunciation: rē′in-fōrs′ĕr
Definition: In conditioning, a pleasant or satisfaction-yielding (positive reinforcer) or painful or unsatisfying (negative reinforcer), stimulus, object, or stimulus event that is obtained on the performance of a desired or predetermined operant.
Synonym(s): reward
See Also: reinforcement3
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Examples: glitazone, GI cocktail, etc.

