Pronunciation: prō-prī′ĕ-tār′ē nām
Definition: The protected brand name or trademark, registered with the U.S. Patent Office, under which a manufacturer markets its product. It is written with a capital initial letter and is often further distinguished by a superscript R in a circle (®).
[L. proprietas, ownership]
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Examples: glitazone, GI cocktail, etc.