New Speakers Announced for the 3rd Annual Personalized Medicine Partnerships Conference

Minneapolis, Jan. 14, 2011--New speakers have been announced for Arrowhead's 3rd Annual Personalized Medicine Partnerships Conference. This conference will shed light on issues of paramount importance to the future of personalized medicine, including the importance of Rx-Dx partnerships, clinical utility/validation, adoption and the commercial realities of personalized medicine in the global healthcare marketplace.

Personalized medicine has the potential to revolutionize medical care by utilizing an improved understanding of genetics and molecular biology to allow for better diagnostic tests, more precise diagnoses, greater predictability of disease course, and improved patient safety by selecting not only the right drug for a patient but also the proper dosage to reduce adverse effects.

Newly announced speakers include:

*John Beeler, Ph.D., Director, Theranostics and Business Development, Biomerieux *Pierre Cassigneul, President, CEO, XDx *Patricia Deverka, M.D., Senior Research Director, Center for Medical Technology Policy (CMTP) *Andrea Lauber, Ph.D., Head, Transactions for Clinical Biomarkers and Pharmacodiagnostics, Bristol-Myers Squibb *Gabriela Lavezzari, Ph.D., Deputy Head of Extramural R&D, Medco *Elizabeth Mansfield, Ph.D., Director, Personalized Medicine, Office of In Vitro Diagnostics, Center for Devices and Radiological Health, FDA *John O'Connor, Executive Director, Technnology Licensing, Amgen *Margaret Piper, Ph.D., M.P.H., Director, Genomics Resources, The Technology Evaluation Center (TEC), Blue Cross Blue Shield Association *Debra Rasmussen, RAC, MBA, Worldwide Executive Director, Regulatory Affairs, Companion Diagnostics Center of Excellence, Johnson & Johnson *Michael Sloan, VP Business Development, Almac Diagnostics *Scott Taylor, RPh, MBA, Executive Director, Industry Relations, Geisinger Health System

Speakers and panelists will answer the following key questions:

* What types of challenges need to be met in order to realize the true commercial potential of personalized medicine? * Will insurers fund the genomic revolution? What types of validation requirements are they looking for? What will be their criteria for reimbursement? * What are the real-world challenges to successful adoption of molecular/companion diagnostics? * Who needs to partner in order to advance the field of personalized medicine? What are the goals, utility and challenges associated with Rx-Dx partnerships? How and when are relationships being initiated today? * How are companies navigating their way through the world's regulatory bodies? * What kind of impact are Pharmacy Benefit Managers (PBMs) and for that matter new genetic testing benefit managers going to have on the future of personalized medicine? What types of efforts are being made to influence adoption via physician education?

Key Features

* Presentations from key figures within the diagnostics and biopharmaceutical industries * Panel discussions covering a variety of topics of interest to stakeholders in personalized medicine * Timely case studies of actual ongoing personalized medicine partnerships * Mid-stream workshops * Numerous networking opportunities aided by Arrowhead's pre-conference online networking suite

Please visit www.personalizedmedicinepartnerships.com<http://www.personalizedmedicinepartnerships.com> for more information. Phone: 1-312-244-3703 Email: enquiries@personalizedmedicinepartnerships.com

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Posted: January 2011

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