Digital Consumer Solutions Inc Launches DCSI Content Network
Content Channels Offer New Advertising Opportunity that Heighten Brand Awareness and Help Drive Sales
Tempe, AZ, July 07, 2009 - Digital Consumer Solutions, Inc (DCSI) (www.dcsimedia.com), a leading nationwide digital signage and advertising network, announced the launch of the new DCSI Content Network. The new service is now available across the country in high traffic retail outlets where DCSI screens are located. Each of the 12 channels features engaging and entertaining information, tips, facts and more that help capture shoppers' attention.
"The new Content Channel Network represents what we believe is the most robust content line-up in the business, and was specifically designed to engage consumers and capture their attention while they're in store making daily purchasing decisions," said Todd Hanle, head of global marketing and brand for Digital Consumer Solutions, Inc. "By adding these channels to our digital signage and advertising network, we are giving viewers more than just ad after ad. We're creating a richer and more dynamic experience while providing a platform for our clients to deliver messages directly to their target audience when and where other media channels can't."
Adding to its growing list of industry leading product and technology innovations, DCSI launched the new network that features channels including sports and leisure, comedy, green living, health and wellness, business, entertainment, and more.
The launch of the new Content Channel Network allows companies to sponsor a channel at a nominal cost within their local, regional or national geographies. Advertisers are able to sponsor channels that provide content appropriate to their industry and consumer audience, giving them additional opportunities to capitalize on tens of millions of impressions each month. Likewise, DCSI is making its Content Channel Network available for licensing to other digital signage operators and out-of-home advertising networks.
"The innovation and thought process behind creating DCSI's new Content Channel Network is in direct response to consumer shopping habits and the needs of our clients to more effectively capture the attention of their target audience," added Hanle.
The 12 Content channels are :
1. Animal Kingdom – Content specific to household pets, pet care, animals, wildlife, zoos, parks, etc.
2. Destination Channel – Features content related information specific to travel, vacations, destinations, cultural differences and more.
3. Director's Cut – Includes information related to film, television, entertainment, celebrities and more.
4. Eco Channel – Provides content to shoppers specific to the environment, green living, sustainability and more.
5. Entrée Channel – Provides viewers with content specific information about food, cooking, dining, etc.
6. Fashion Forward – Includes information about trends, styles, fashion tips, the latest accessories and other information dealing with fashion.
7. Health Pulse – Features information, facts and tips related to your health and wellness, the medical profession, personal care and more.
8. Laugh Tracks – Includes everything from jokes, riddles, skits, performances and other content related to comedy.
9. The Ticker – Vital information, facts and tips about business, finance and more.
10. TechTalk – Features information, facts and trivia about existing and emerging technologies
11. Up and Coming – Information, videos, performances, local shows and events that includes content related to independent music artists, rising stars and more.
12. Victory Channel – This content is specific to sports & leisure, athletics, competitive activities and more.
Unlike nearly all of its competitors, DCSI provides everything from the platform and network operations technologies to the individual screens to the broadcast of advertising and content, giving DCSI full control of its individual and network-wide locations. DCSI is capable of delivering measurable results, by providing clients the power to hone in on their audience through geo-targeting, day-parting and narrowcasting. The result is a company's ability to not just heighten brand awareness, as they do with traditional forms of advertising, but increase sales because of DCSI's ability to interact with consumers while they're making purchasing decisions.
For more information about Digital Consumer Solutions, Inc. or to speak with the Head of Global Marketing and Brand, Todd Hanle or to learn more about the company's service offerings contact Daniel Moran with PRfect Media at 480.706.6880 x122 or by e-mail at dmoran@prfectmedia.com
Contact: Daniel Moran, Jr. Account Executive PRfect Media Phone: (480) 706-6880 x122 E-Mail: dmoran@prfectmedia.com
ABOUT DIGITAL CONSUMER SOLUTIONS INC. (DCSI)
Tempe, Arizona-based Digital Consumer Solutions, inc. (DCSI) is a nationwide digital signage and advertising network with digital screens located in high traffic quick service restaurants, convenience and grocery stores in most major markets. At the cutting edge of product and technology innovation in the digital-out-of-home industry, DCSI creates a platform for advertisers to engage and inform today's fast-paced, constantly moving culture. By providing everything from the ground up, DCSI is able to customize individual and network-wide content and advertisements for clients based on location and demographics to produce measurable results. Leveraging DCSI's network, advertisers are able to target consumers where other, more traditional, mediums cannot. For more information visit www.dcsimedia.com<http://www.dcsimedia.com/>.
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