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Cardinal Health Welcomes Record Number of Attendees at its Annual Independent Pharmacy Trade Show

More than 5,000 attend annual Retail Business Conference as company launches new tools to help independent pharmacies deliver cost-effective, personalized care to more patients

WASHINGTON, July 30 /PRNewswire-FirstCall/ -- To kick off its annual retail pharmacy trade show, Cardinal Health today launched new tools and services designed to help independent retail pharmacies improve local access to quality, cost-effective health care in their communities.
 

With a conference theme of "A more perfect union," Cardinal Health used the historic backdrop of the nation's capitol to underscore its continued commitment to creating successful, long-term partnerships with retail independent pharmacies and to continue to make health care more cost-effective so its customers can focus more time on meeting patient needs.
 

"As the nation's health care debate continues to focus on finding the best ways to improve the cost and quality of health care, independent pharmacies play a critical role in providing patients with local access to the personalized health care services they need," said Mike Kaufmann, CEO of Cardinal Health's Pharmaceutical segment. "We remain focused on supporting the long-term success of independent pharmacies by helping them improve efficiency, connect with new patients and deliver the health care services their communities need most."
 

Key new offerings introduced at the 2009 Cardinal Health Retail Business Conference include:
 

  --  Specialized Care Centers for Diabetes, Home Health Care and
      Immunizations --- Studies show that 20 percent of U.S. residents will
      be over the age of 65 by 2030(1), and more than 30 million will have
      diabetes by 2030(2). These statistics are fueling a tremendous patient
      need for home health care, durable medical equipment and diabetes
      products and services.  Understanding that community pharmacists are
      perfectly positioned to deliver these personalized services at the
      local level, Cardinal Health launched new Specialized Care Centers to
      provide retailers with education, training, product recommendations
      and marketing tools to help them become their communities' primary
      source for diabetes or home health care needs.---  Additionally,
      because all 50 states now allow pharmacies to administer vaccinations
      and all new vaccinations are reimbursed through Medicare Part D,
      Cardinal Health also launched a Specialized Care Program to enable
      pharmacies to position themselves among patients and fellow local
      caregivers, such as physicians, nurses and assisted living facilities,
      as a local destination for immunization needs. These new Specialized
      Care Centers also help retailers create new revenue streams, which can
      help bolster profitability in the face of shrinking prescription
      reimbursements.


  --  New local store marketing tools and consultation -- Recognizing that
      the ability to create long-term relationships with new patients is
      critical to the growth of independent pharmacies, Cardinal Health also
      introduced a new Local Store Marketing offering that will help
      independent pharmacies develop and implement customized marketing
      strategies to help them expand their customer base and generate
      increased store traffic. The new program helps Cardinal Health
      customers increase their patient market share by helping them build
      and implement marketing plans based on individual store goals, points
      of differentiation and local community needs. --- The company also
      introduced enhanced demographic research, ad design and local event
      planning services, as well as new customizable flyers, posters, bag
      clippers, print ads, radio and TV ad scripts to help pharmacies
      connect with new patients in their communities.


  --  Cardinal Health's comprehensive and flexible generics program -- The
      increased focus on health care costs will continue to drive demand for
      generic products. To enable retail independents to make generic drugs
      immediately available to patients, Cardinal Health also announced
      enhancements to its First Script(SM) generics program. The
      best-in-class First Script(SM) program now automatically ships
      participating pharmacies a 30-day supply of new generic
      pharmaceuticals, immediately upon each product's launch.


  (1) United States Census Bureau, August 2008
  (2) American Diabetes Association, Diabetes Care, May 2004

  About the Cardinal Health Retail Business Conference (RBC)

The Cardinal Health Retail Business Conference (RBC), held July 30 to Aug. 1 in Washington, D.C., provides independent pharmacies and pharmacy franchise owners with the opportunity to network with and learn from thousands of their peers from across the nation while gaining new insights to improve the effectiveness and efficiency of their businesses. The annual event provides more than 5,000 attendees - including independent pharmacy owners, pharmacists, pharmacy technicians, pharmaceutical manufacturers and other pharmacy industry professionals across the United States - with buying opportunities, continuing education sessions and programs to help improve patient care, efficiency and profitability. For more information, visit www.CardinalHealthRBC.com.
 

About Cardinal Health
 

Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE:CAH) is a $91 billion, global company serving the health care industry with products and services that help hospitals, physician offices and pharmacies reduce costs, improve safety, productivity and profitability, and deliver better care to patients. With a focus on making supply chains more efficient, reducing hospital-acquired infections and breaking the cycle of harmful medication errors, Cardinal Health develops market-leading technologies, including Alaris IV pumps, Pyxis automated dispensing and patient identification systems, MedMined(TM) electronic infection surveillance service and VIASYS respiratory care products. The company also manufactures medical and surgical products and is one of the largest distributors of pharmaceuticals and medical supplies worldwide. Ranked No. 18 on the Fortune 500, Cardinal Health employs more than 40,000 people on five continents. More information about the company may be found at www.cardinalhealth.com.
 

Source: Cardinal Health, Inc.

CONTACT: Media: Tara Schumacher, +1-614-757-6250,
tara.schumacher@cardinalhealth.com, or Investors: Jon Lyons, +1-614-757-3996,
jon.lyons@cardinalhealth.com, both of Cardinal Health, Inc.
 

Web Site: http://www.cardinalhealth.com/

Posted: July 2009

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