The American Academy of Pharmaceutical Scientists (AAPS) Hires Environics Communications to Provide PR for Annual Meeting

WASHINGTON--(BUSINESS WIRE)--Jul 20, 2009 - The American Association of Pharmaceutical Scientists (AAPS) hired Environics Communications to conduct public relations and media outreach for 2009 AAPS Annual Meeting and Exposition November 8-12, 2009 in Los Angeles.

AAPS is an international scientific society with approximately 12,000 members in academia, industry, government and other research organizations. The association is a global leader in the open exchange of scientific knowledge related to pharmaceutical research and development to improve healthcare for the world's population.

The 2009 AAPS Annual Meeting and Exposition is the organization's premiere event, attracting an international audience of approximately 7,500 individuals from the field of pharmaceutical research. Environics PR support will include assisting AAPS staff with reviewing scientific abstracts and the association's overall messaging to develop communications strategy and tactics for the meeting. These tactics are likely to include development of media materials; spokesperson preparation; outreach to trade and consumer media outlets domestically and internationally; and on-site PR support.

“Environics demonstrated an in-depth understanding of both the science and business sides of pharmaceutical research and development, extensive experience in healthcare communications and a strong track record of generating media coverage from complex scientific papers,” said Stacey May, director of public outreach for AAPS. “With the global focus on healthcare, now more than ever it is urgent that the pharmaceutical research community be heard, understood and appreciated. Environics' PR support will help AAPS accomplish this goal within the industry and the general public at large.”

“Pharmaceutical scientists play a vital role in the discovery and development of innovative drugs that save lives and improve the quality of life for countless individuals worldwide,” said Rosalind D'Eugenio, a senior vice president at Environics and leader of the agency's U.S. health sciences practice. “We look forward to implementing a PR program for AAPS that helps them maintain and expand their leadership position within the global health, medical and scientific communities through outreach to both traditional and social media.”

About AAPS

The American Association of Pharmaceutical Scientists (AAPS) is a professional, scientific society of approximately 12,000 members employed in academia, industry, government and other research institutes worldwide. Founded in 1986, AAPS provides a dynamic international forum for the exchange of knowledge among scientists to enhance their contributions to health. AAPS offers timely scientific programs, ongoing education, information resources, and opportunities for networking and professional development. To learn more about AAPS, please visit www.aapspharmaceutica.com.

About Environics Communications

Founded in 1994 and now with over 100 staff in the United States and Canada and annual fee income of more than $13 million, Environics Communications Inc. (www.environicspr.com) is a full-service, management-owned public relations agency focusing primarily on the advanced technology, financial services, health sciences, association/non-profit, sustainability & clean energy and consumer sectors. The firm has won more than 150 awards for client work. Environics has a strong commitment to reducing environmental impact and in June 2008 became the first North American PR agency to be carbon neutral. The firm's offices are located in Washington, Metro New York, Toronto and Montréal.

 

Contact: Environics Communications
Dave Groobert
U.S. General Manager
202-296-2002 x101
drg@ecius.net

 

Posted: July 2009

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